English Japanese Korean Thai Traditional Chinese 简体中文
Publish Now
Publish Books Publish Media Products My Store Self Publish
Gold Log In Cart
Category
Browse all kinds of eBooks, magazines, videos by category
    More services
    • All You Can Read

    • Channels

    • Hot topics

    Language
    English Japanese Korean Thai Traditional Chinese 简体中文
    Back
    Category
    • Home

    • Books

    • E-Ink reader

    • Magazines

    • Media

    • Newspapers

    Back
    Books
    • All

    • Finance

      Finance
      • All

      • Management

      • Investing

      • Marketing

    • Literature/Fiction

      Literature/Fiction
      • All

      • LGBTQ

      • Literature

      • Fiction

      • Romantic Fiction

    • Leisure Life

      Leisure Life
      • All

      • Recreation

      • Illustrated Book

      • Fortune Telling

      • Travel

      • Eating Habits

      • Fitness

    • Humanities

      Humanities
      • All

      • History/Geography

      • Law

      • Politics/Military

      • Applied Sciences

      • Natural Sciences

      • Philosophy

      • Biographies

      • Sociology

    • News/Entertainment

    • Language/Computers

      Language/Computers
      • All

      • Computers/Technology

      • Language

    • Religion/Spirituality

      Religion/Spirituality
      • All

      • Motivational

      • Health/Nutrition

      • Christianity

      • Buddhism

      • Taoism

      • Islam

      • Other Religions

      • Relationships

    • Mangas

      Mangas
      • All

      • Comics

      • Illustrations

      • Fan Works

      • Romance Mangas for Teens

      • Teenage Mangas

      • High School Mangas

      • Romance Mangas

      • Yaoi Mangas

      • GL Mangas

      • TL Mangas

      • Gay Mangas

      • Others

    • Art/Design

      Art/Design
      • All

      • Performance Art

      • Art

      • Design

      • Photography

    • Parenting/Relationships

      Parenting/Relationships
      • All

      • Education

      • Kids/Teenagers

      • Pregnancy/Childbirth

    • Exams

      Exams
      • All

      • Study

      • Government Exams

      • Financial Licenses

      • Teacher Exams

      • Professional Exams

      • TOEFL/TOEIC

      • Learning Skills

      • Official Publications

      • Job Hunting Exams

    • Photo Books

      Photo Books
      • All

      • Female Photo Books

      • Male Photo Books

    • Adult

      Adult
      • All

      • Adult Literature

      • Nude Female Photo

      • Adult Mangas

      • Gay

      • Lesbian

    Back
    Magazines
    • All

    • Finance

      Finance
      • All

      • Business Management

      • Investing

      • Direct Marketing

      • Advertising

      • Law

    • News/Entertainment

      News/Entertainment
      • All

      • News Analysis

      • General News

      • Stars

    • Leisure Life

      Leisure Life
      • All

      • Travel

      • Hobby

      • Family Life

      • Fitness

    • Art/Design

      Art/Design
      • All

      • Design

      • Art Appreciation

      • Decoration

      • Photography

    • Literature/Spirituality

      Literature/Spirituality
      • All

      • Literature

      • Christianity

      • Buddhism

    • Male Fashion

      Male Fashion
      • All

      • Fashion

    • Female Fashion

      Female Fashion
      • All

      • Urban Fashion

      • Teen Fashion

    • Car/Audio

      Car/Audio
      • All

      • Music/Audio

      • Cars/Motorbikes

    • Sports

      Sports
      • All

      • Basketball

      • Baseball

      • Outdoor Sports

    • Language/Computers

      Language/Computers
      • All

      • Computers/Technology

      • Natural Sciences

      • Language

    • Parenting/Relationships

      Parenting/Relationships
      • All

      • Pregnancy/Childbirth

      • Education

      • Books for Kids

      • Books for Teenagers

    • Photo Books

      Photo Books
      • All

      • Female Photo Books

      • Male Photo Books

    • Adult

      Adult
      • All

      • Nude Female Photo

      • Gay

      • Social Issues

      • Others

    Back
    Media
    • All

    • Careers

    • Careers
      • All

    • Investing

    • Investing
      • All

    • Parenting/Relationships

    • Parenting/Relationships
      • All

    • Art/Culture

    • Art/Culture
      • All

    • Religion/Spirituality

    • Religion/Spirituality
      • All

      • Buddhism

      • Christianity

      • Motivational

    • Exams

    • Exams
      • All

      • Government Exams

      • Learning Skills

      • Professional Exams

      • Teacher Exams

      • Study

      • Financial Licenses

    • Language

    • Language
      • All

    • Leisure Life

    • Leisure Life
      • All

    • Literature/Fiction

    • Literature/Fiction
      • All

    • Adult

    • Adult
      • All

      • Gay

      • AV for Man

      • Shemale

    Back
    Newspapers
    • All

    • 工商時報

    • 中國時報

    • 旺報

    • 联合日報

    • 光華日報

    Finance
    • All

    • Management

    • Investing

    • Marketing

    Literature/Fiction
    • All

    • LGBTQ

    • Literature

    • Fiction

    • Romantic Fiction

    Leisure Life
    • All

    • Recreation

    • Illustrated Book

    • Fortune Telling

    • Travel

    • Eating Habits

    • Fitness

    Humanities
    • All

    • History/Geography

    • Law

    • Politics/Military

    • Applied Sciences

    • Natural Sciences

    • Philosophy

    • Biographies

    • Sociology

    News/Entertainment
    • All

    Language/Computers
    • All

    • Computers/Technology

    • Language

    Religion/Spirituality
    • All

    • Motivational

    • Health/Nutrition

    • Christianity

    • Buddhism

    • Taoism

    • Islam

    • Other Religions

    • Relationships

    Mangas
    • All

    • Comics

    • Illustrations

    • Fan Works

    • Romance Mangas for Teens

    • Teenage Mangas

    • High School Mangas

    • Romance Mangas

    • Yaoi Mangas

    • GL Mangas

    • TL Mangas

    • Gay Mangas

    • Others

    Art/Design
    • All

    • Performance Art

    • Art

    • Design

    • Photography

    Parenting/Relationships
    • All

    • Education

    • Kids/Teenagers

    • Pregnancy/Childbirth

    Exams
    • All

    • Study

    • Government Exams

    • Financial Licenses

    • Teacher Exams

    • Professional Exams

    • TOEFL/TOEIC

    • Learning Skills

    • Official Publications

    • Job Hunting Exams

    Photo Books
    • All

    • Female Photo Books

    • Male Photo Books

    Adult
    • All

    • Adult Literature

    • Nude Female Photo

    • Adult Mangas

    • Gay

    • Lesbian

    Back
    Finance
    • All

    • Business Management

    • Investing

    • Direct Marketing

    • Advertising

    • Law

    Back
    News/Entertainment
    • All

    • News Analysis

    • General News

    • Stars

    Back
    Leisure Life
    • All

    • Travel

    • Hobby

    • Family Life

    • Fitness

    Back
    Art/Design
    • All

    • Design

    • Art Appreciation

    • Decoration

    • Photography

    Back
    Literature/Spirituality
    • All

    • Literature

    • Christianity

    • Buddhism

    Back
    Male Fashion
    • All

    • Fashion

    Back
    Female Fashion
    • All

    • Urban Fashion

    • Teen Fashion

    Back
    Car/Audio
    • All

    • Music/Audio

    • Cars/Motorbikes

    Back
    Sports
    • All

    • Basketball

    • Baseball

    • Outdoor Sports

    Back
    Language/Computers
    • All

    • Computers/Technology

    • Natural Sciences

    • Language

    Back
    Parenting/Relationships
    • All

    • Pregnancy/Childbirth

    • Education

    • Books for Kids

    • Books for Teenagers

    Back
    Photo Books
    • All

    • Female Photo Books

    • Male Photo Books

    Back
    Adult
    • All

    • Nude Female Photo

    • Gay

    • Social Issues

    • Others

    Back
    Channels
    • 今周刊

    • 飽讀商周

    • 經理人

    • 大師輕鬆讀

    • 普洛達康

    • 禾馬

    • 台灣武俠傳說

    • Home

    • Account

    • Library

    More
    1. Home
    2. Books
    3. Humanities
    4. Philosophy
    5. Others
    6. 博物館品牌
    你知道顧客怎麼看你嗎?

    博物館品牌

    Author珍妮佛˙朵依契Jennifer Deutsch / 湯瑪若˙瑞爾 Tamara Real

    |

    Publisher 五觀藝術 / 五觀藝術事業有限公司

    Follow
    Released
    2011/08/15
    Language
    Traditional Chinese
    File format
    PDF: Fit in Tablet
    Download options
    Adobe DRM
    Pages
    62
    ID
    7385
    DRM
    NT$90
    Explanation
    eBook
    Get NT$14 off
    Buy
    Preview View

    Buy products firstAnd download app to watch

    Details
    • Intro

    • Chapters

    • Author

    品牌怎麼做?博物館品牌怎麼做?
    小小的一本手冊,教戰從定位、步驟到案例都有。
    聰明如你,大可觸類旁通,轉化成建構自己的品牌或幫助他人。
    More
    More
    第一部:了解品牌
    一、品牌與博物館
    二、品牌的基本概念
    三、品牌的要素
    四、顧客中心vs.產品中心


    第二部:形塑品牌
    前言
    第一步驟:組織團隊
    第二步驟:辨識博物館的定位
    第三步驟:品牌創造
    第四步驟:品牌執行
    第五步驟:品牌宣傳
    第六步驟:品牌管理


    總結


    附錄A:案例研究
    案例一:康納草原博物館
    案例二:喬治•伊士曼之家
    案例三:艾拉•夏普博物館


    附錄B:工作表
    表一:品牌定位工作表
    表二:品牌產品評鑑表
    範例附錄
    美國莫頓鹽
    美國奇塔牌香蕉
    依雲
    美國舊金山 當代美術館
    夏普博物館
    麗池酒店


    參考書目


    關於作者
    More
    珍妮佛˙朵依契 Jennifer Deutsch

    Brand Insights公司總裁。該公司為行銷顧問公司,客戶來自旅遊、旅館、餐飲、裝潢、手機電信、零售商店與HBA等業界。在創立Brand Insights公司以前,朵依契女士曾任職聯邦儲蓄機構、萬豪國際集團、萬麗酒店及度假酒店、雀巢企業等,負責行銷與品牌營造之計畫。朵依契女士是非常受歡迎的會議主持人,曾在國際觀光會議局協會、內布拉斯加州長旅遊觀光會議、維吉尼亞州長會議等發表演說。朵依契女士於2000年獲得俄亥俄州克里夫蘭市銷售暨行銷執行委員會所頒布的傑出行銷行政獎章。


    塔瑪拉˙里爾 Tamara Real

    自1995年起,除了在自家公司Get Real! Communications擔任社長以外,亦同時職掌密西根博物館協會的文化觀光計劃。她向各規模各領域的文化機構,提供了公關、行銷策略計劃等服務。她任教於堪薩斯大學博物館暨文化組織行銷公關學院,同時也領導國際的顧問網絡Museum Group的成員,協助博物館與相關文化組織達成他們的目標。在創辦Get Real! Communications之前,里爾女士曾替位於密西根州第爾本的亨利福特博物館與綠野村、以及紐約市現代美術館等機構管理行銷與文化觀光計劃。
    More

    Details

    Released
    2011/08/15
    Language
    Traditional Chinese
    File format
    PDF: Fit in Tablet
    Download options
    Adobe DRM
    Pages
    62
    ID
    7385

    品牌與產品

    品牌是什麼

    品牌故事的案例

    定位

    差異

    推廣

    更多觀眾

    服務

    賺錢

    品牌

    Buy products firstAnd download app to watch

    Details

    See more 五觀藝術 / 五觀藝術事業有限公司

    More

    掛畫學問大

    博物館品牌

    藝術觀眾培養˙教育與行銷聯手合作手冊

    做夥來學藝:藝術教育計劃評估手冊

    藝術管理這一行

    博物館策略規劃手冊

    募款成功-義工與專家必讀

    博物館經驗

    世紀曙光-非營利事業管理

    博物館賣店工作手冊

    Related Product

    博報堂最強腦力激盪術

    品牌战略设计

    創立品牌使您邁向成功

    品牌創業4.0 創業新時代,小資也能輕鬆為王

    烘焙式行銷:28道配方烤出與顧客的美味關係 (試閱)

    《心智圖導學使用手冊》(英文+中文版,免費電子書)

    好LOGO是你的商機&賣點

    品牌不逆襲,就關門大吉:從大麥克身上學到區塊鏈行銷術

    品牌:哥開的不是BMW是瀟灑

    國光的品牌學:一個傳統京劇團打造臺灣劇藝新美學之路

    品牌關鍵思維:讓顧客自我感覺良好,打造雞皮疙瘩時刻

    顧客只關心這七個問題!行銷必備的7Q品牌策略:資源、創意、執行力!

    Explanation
    DRM needs to login with Pubu Web or App, DRM free can be opened with any device or App
    English Japanese Korean Thai Traditional Chinese 简体中文

    • About Pubu

    • Terms of Service

    • Privacy policy

    • Publish Books

    • Publish Media Products

    • Self Publish

    • Support

    • Join AP Alliance

    • 用台灣之星看飽讀

    • Redeem Retail Products

    Free download
    Free download
    Payment
    Copyright © Nuazure Innovative Technology Co., Ltd. & HK Renascimedia Co., Ltd.
    pubu-web-3.9.0.202009251127

    系統訊息


    您的合約條件不符合推廣聯盟申請資格,如有疑問請洽詢Pubu版權部窗口

    系統訊息


    您必須啟用賣家功能,才能透過專屬推廣連結,賣書賺回饋金
    Choose language
    English 日本語 한국어 ไทย 繁體中文 简体中文
    Processing

    變更密碼提醒


    您已經超過1年沒有變更密碼,請您輸入新密碼以保障您的帳戶安全

    出版使用條款變更通知


    我們更新了出版使用條款,詳情請參閱出版交易委刊費用段落相關說明