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  6. 改變商界的行銷創意：創意是成功行銷的利器
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改變商界的行銷創意：創意是成功行銷的利器

Author 何勝峰
Publisher 德威國際
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Released
2008/04/01
Language
Traditional Chinese
File format
PDF (63MB), fit in large screen and Pubook
Pages
317
ID
4018
ISBN
9789866845505
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Offer DRM free license
No
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只有錯誤的行銷策略，沒有錯誤的顧客。
只有能掌握行銷創意，才是真正的贏家。

　　行銷大師科特勒曾說過：「行銷不是一昧的推銷自己已經擁有的東西，而是要為客戶創造真正的價值。」所以做人也行銷，行銷也做人。創意是智慧細胞的組合，品牌是知名度的象徵，在一切成功的銷售案例中，用創意推動品牌都是一種致勝術。

　　所謂「點子」就是「銀子」，行銷創意能賦予產品活靈活現的生命，撼動消費者的內心深處，繼而引發深遠而悠揚的共鳴，實現提升業績和銷售量的目的。同時讓競爭者相形失色，才不至使創意行銷淪為只是單純賣弄創意的遊戲。

　　本書精心蒐集了有關行銷創意的故事，透過中、西方的實例印證，提供讀者作最佳參考指南，再加上你的經驗與智慧，希望能從中得到自己所需要的「行銷創意點子」，這將使你受益匪淺，掌握豊碩的創意商機。


Details

Released
2008/04/01
Language
Traditional Chinese
File format
PDF: Fit in large screen
ID
4018
ISBN
9789866845505
Provide Adobe DRM
Provide PDF
Offer DRM free license
No
Text-to-Speech
Text-to-Speech is not available for EPUB / Text-to-Speech is available for PDF

Buy products firstAnd download app to watch

Details
　　

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