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  5. AIGC智能营销：4A模型驱动的AI营销方法与实践

AIGC智能营销：4A模型驱动的AI营销方法与实践

Author 栗建
Publisher SUEP /机械工业出版社
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Released
2024/12/31
Language
Simplified Chinese
File format
EPUB Reflowable (33MB), fit in all devices and Pubook
Pages
890
ID
619552
ISBN
9787111768036
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这是一本能科学指导广大营销人和各类企业构建适应AI时代的营销新思维、新方法和新范式的著作。 工欲善其事，必先利其器。开篇详细介绍了智能营销需要掌握的AIGC技术基础、AIGC营销工具使用、提示词的编写方法与技巧，以及智能体和工作流的原理，这些是AI时代营销人的必备技能。
栗建喜利得亚太区品牌、营销和数字渠道总监，曾在飞利浦、陶氏化学、喜利得中国负责数字营销与数字化转型工作，并在爱德曼和德勤咨询担任过数字营销顾问，主导新营销和数字化转型业务，为全球顶级品牌设计并实施品牌战略。

Details

Released
2024/12/31
Language
Simplified Chinese
File format
EPUB: Fit in all devices
ID
619552
ISBN
9787111768036
Provide Adobe DRM
Provide EPUB
Offer DRM free license
No
Text-to-Speech
Text-to-Speech is available for EPUB / Text-to-Speech is not available for PDF

Buy products firstAnd download app to watch

Details
　　

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