English Japanese Korean Thai Traditional Chinese 简体中文
Publish Now
Publish Books Publish Media Products My Store Self Publish
Gold Log In Cart
Category
Browse all kinds of eBooks, magazines, videos by category
    More services
    • All You Can Read

    • Channels

    • Hot topics

    Language
    English Japanese Korean Thai Traditional Chinese 简体中文
    Back
    Category
    • Home

    • Books

    • E-Ink reader

    • Magazines

    • Media

    • Newspapers

    Back
    Books
    • All

    • Finance

      Finance
      • All

      • Management

      • Investing

      • Marketing

    • Literature/Fiction

      Literature/Fiction
      • All

      • LGBTQ

      • Literature

      • Fiction

      • Romantic Fiction

    • Leisure Life

      Leisure Life
      • All

      • Recreation

      • Illustrated Book

      • Fortune Telling

      • Travel

      • Eating Habits

      • Fitness

    • Humanities

      Humanities
      • All

      • History/Geography

      • Law

      • Politics/Military

      • Applied Sciences

      • Natural Sciences

      • Philosophy

      • Biographies

      • Sociology

    • News/Entertainment

    • Language/Computers

      Language/Computers
      • All

      • Computers/Technology

      • Language

    • Religion/Spirituality

      Religion/Spirituality
      • All

      • Motivational

      • Health/Nutrition

      • Christianity

      • Buddhism

      • Taoism

      • Islam

      • Other Religions

      • Relationships

    • Mangas

      Mangas
      • All

      • Comics

      • Illustrations

      • Fan Works

      • Romance Mangas for Teens

      • Teenage Mangas

      • High School Mangas

      • Romance Mangas

      • Yaoi Mangas

      • GL Mangas

      • TL Mangas

      • Gay Mangas

      • Others

    • Art/Design

      Art/Design
      • All

      • Performance Art

      • Art

      • Design

      • Photography

    • Parenting/Relationships

      Parenting/Relationships
      • All

      • Education

      • Kids/Teenagers

      • Pregnancy/Childbirth

    • Exams

      Exams
      • All

      • Study

      • Government Exams

      • Financial Licenses

      • Teacher Exams

      • Professional Exams

      • TOEFL/TOEIC

      • Learning Skills

      • Official Publications

      • Job Hunting Exams

    • Photo Books

      Photo Books
      • All

      • Female Photo Books

      • Male Photo Books

    • Adult

      Adult
      • All

      • Adult Literature

      • Nude Female Photo

      • Adult Mangas

      • Gay

      • Lesbian

    Back
    Magazines
    • All

    • Finance

      Finance
      • All

      • Business Management

      • Investing

      • Direct Marketing

      • Advertising

      • Law

    • News/Entertainment

      News/Entertainment
      • All

      • News Analysis

      • General News

      • Stars

    • Leisure Life

      Leisure Life
      • All

      • Travel

      • Hobby

      • Family Life

      • Fitness

    • Art/Design

      Art/Design
      • All

      • Design

      • Art Appreciation

      • Decoration

      • Photography

    • Literature/Spirituality

      Literature/Spirituality
      • All

      • Literature

      • Christianity

      • Buddhism

    • Male Fashion

      Male Fashion
      • All

      • Fashion

    • Female Fashion

      Female Fashion
      • All

      • Urban Fashion

      • Teen Fashion

    • Car/Audio

      Car/Audio
      • All

      • Music/Audio

      • Cars/Motorbikes

    • Sports

      Sports
      • All

      • Basketball

      • Baseball

      • Outdoor Sports

    • Language/Computers

      Language/Computers
      • All

      • Computers/Technology

      • Natural Sciences

      • Language

    • Parenting/Relationships

      Parenting/Relationships
      • All

      • Pregnancy/Childbirth

      • Education

      • Books for Kids

      • Books for Teenagers

    • Photo Books

      Photo Books
      • All

      • Female Photo Books

      • Male Photo Books

    • Adult

      Adult
      • All

      • Nude Female Photo

      • Gay

      • Social Issues

      • Others

    Back
    Media
    • All

    • Careers

    • Careers
      • All

    • Investing

    • Investing
      • All

    • Parenting/Relationships

    • Parenting/Relationships
      • All

    • Art/Culture

    • Art/Culture
      • All

    • Religion/Spirituality

    • Religion/Spirituality
      • All

      • Buddhism

      • Christianity

      • Motivational

    • Exams

    • Exams
      • All

      • Government Exams

      • Learning Skills

      • Professional Exams

      • Teacher Exams

      • Study

      • Financial Licenses

    • Language

    • Language
      • All

    • Leisure Life

    • Leisure Life
      • All

    • Literature/Fiction

    • Literature/Fiction
      • All

    • Adult

    • Adult
      • All

      • Gay

      • AV for Man

      • Shemale

    Back
    Newspapers
    • All

    • 工商時報

    • 中國時報

    • 旺報

    • 联合日報

    • 光華日報

    Finance
    • All

    • Management

    • Investing

    • Marketing

    Literature/Fiction
    • All

    • LGBTQ

    • Literature

    • Fiction

    • Romantic Fiction

    Leisure Life
    • All

    • Recreation

    • Illustrated Book

    • Fortune Telling

    • Travel

    • Eating Habits

    • Fitness

    Humanities
    • All

    • History/Geography

    • Law

    • Politics/Military

    • Applied Sciences

    • Natural Sciences

    • Philosophy

    • Biographies

    • Sociology

    News/Entertainment
    • All

    Language/Computers
    • All

    • Computers/Technology

    • Language

    Religion/Spirituality
    • All

    • Motivational

    • Health/Nutrition

    • Christianity

    • Buddhism

    • Taoism

    • Islam

    • Other Religions

    • Relationships

    Mangas
    • All

    • Comics

    • Illustrations

    • Fan Works

    • Romance Mangas for Teens

    • Teenage Mangas

    • High School Mangas

    • Romance Mangas

    • Yaoi Mangas

    • GL Mangas

    • TL Mangas

    • Gay Mangas

    • Others

    Art/Design
    • All

    • Performance Art

    • Art

    • Design

    • Photography

    Parenting/Relationships
    • All

    • Education

    • Kids/Teenagers

    • Pregnancy/Childbirth

    Exams
    • All

    • Study

    • Government Exams

    • Financial Licenses

    • Teacher Exams

    • Professional Exams

    • TOEFL/TOEIC

    • Learning Skills

    • Official Publications

    • Job Hunting Exams

    Photo Books
    • All

    • Female Photo Books

    • Male Photo Books

    Adult
    • All

    • Adult Literature

    • Nude Female Photo

    • Adult Mangas

    • Gay

    • Lesbian

    Back
    Finance
    • All

    • Business Management

    • Investing

    • Direct Marketing

    • Advertising

    • Law

    Back
    News/Entertainment
    • All

    • News Analysis

    • General News

    • Stars

    Back
    Leisure Life
    • All

    • Travel

    • Hobby

    • Family Life

    • Fitness

    Back
    Art/Design
    • All

    • Design

    • Art Appreciation

    • Decoration

    • Photography

    Back
    Literature/Spirituality
    • All

    • Literature

    • Christianity

    • Buddhism

    Back
    Male Fashion
    • All

    • Fashion

    Back
    Female Fashion
    • All

    • Urban Fashion

    • Teen Fashion

    Back
    Car/Audio
    • All

    • Music/Audio

    • Cars/Motorbikes

    Back
    Sports
    • All

    • Basketball

    • Baseball

    • Outdoor Sports

    Back
    Language/Computers
    • All

    • Computers/Technology

    • Natural Sciences

    • Language

    Back
    Parenting/Relationships
    • All

    • Pregnancy/Childbirth

    • Education

    • Books for Kids

    • Books for Teenagers

    Back
    Photo Books
    • All

    • Female Photo Books

    • Male Photo Books

    Back
    Adult
    • All

    • Nude Female Photo

    • Gay

    • Social Issues

    • Others

    Back
    Channels
    • 今周刊

    • 飽讀商周

    • 經理人

    • 大師輕鬆讀

    • 普洛達康

    • 禾馬

    • 台灣武俠傳說

    • Home

    • Account

    • Library

    More
    1. Home
    2. Books
    3. Finance
    4. Marketing
    5. Marketing Strategies
    6. 殺出紅海 ─ 漂亮勝出的104個商戰奇謀

    殺出紅海 ─ 漂亮勝出的104個商戰奇謀

    Author劉燁

    |

    Publisher 大都會文化

    Follow
    Released
    2005/01/02
    Language
    Traditional Chinese
    File format
    EPUB: Fit in Mobile
    Download options
    Adobe DRM
    Pages
    89
    ID
    412
    ISBN
    9789867651631
    DRM
    NT$143
    Explanation
    All You Can Read Subscribe and view similar 113 titles
    eBook
    Get NT$21 off
    Buy
    Preview View

    Buy products firstAnd download app to watch

    Details
    • Intro

    • Author

    104位企業教父的藍海策略,

    帶領你殺出紅海,漂亮勝出 !!

    你知道什麼是藍海策略?你身處在紅海而不自知?在薄利多銷的商場環境裡,殺敵制勝不再是唯一的經營方針,看看市場上多少為了搶盡商機而出現的近身割喉戰……大量生產、壓低售價,企圖靠打亂市場來獲取利潤的這類「老招數」,顯出的只是經營者的「技窮」和對經營理念的無知。

    若要闖出一片天,就要勇於創新、敢於重塑,不靠競爭取勝的理念,已是21世紀風行世界CEO的頂級策略。懂得創造出無人競爭的市場,擺脫嗜殺成習的紅海,正是他們積極的貫徹目標。

    本書歸納了104個企業勝出市場的經典實例,他們或許兢兢業業,更或是一步登天,但其獨特的經營、行銷策略,必有道理可循。不需盲從,只要熟讀他們的實務經驗,找尋出最適合你的藍海(Blue Oceans),輕鬆獲利、笑傲商場將不是難事!
    More
    More
    More
    劉 燁

    專事研究中國近代興起之商業及社會現象與世界經濟發展趨勢,曾任大學講師、自由評論人等工作。曾以筆名「燁子」發表多篇經濟趨勢評論,受到廣大讀者歡迎。
    著有《搞什麼行銷 ─ 152個商戰關鍵報告》。
    More

    Details

    Released
    2005/01/02
    Language
    Traditional Chinese
    File format
    PDF: Fit in Tablet/EPUB: Fit in Mobile
    Download options
    Adobe DRM
    Pages
    89
    ID
    412
    ISBN
    9789867651631

    行銷策略

    紅海

    藍海策略

    Buy products firstAnd download app to watch

    Details

    See more 大都會文化

    More

    養肝就是養命:護肝七大步驟讓你從體內促進肝臟活力保健康

    食在宋朝:大宋餐桌上的料理實驗室

    解密末代帝王的亡國路:中國歷朝的興衰與更迭的命運

    逆轉人生還不遲:一本書學會這些學校不教的100條江湖智慧

    李時珍的中草藥筆記(上卷)

    好好活著:不再受負面情緒綁架的14個練習

    銀髮樂齡族:延齡回春寶典

    中國驚雷:國民政府二戰時期的災難紀實(終戰75週年紀念版)

    山海經:看見遠古的神話世界

    健康的真相(二版)

    Related Product

    航向藍海:突破價值成本邊界,開創新市場的策略行動

    塵緣

    今生無悔

    這樣賣一定有人買

    如果,你剛入行 銷售菜鳥的七項修煉

    銷售勝經 一定賣出去的法則

    概念思考力(7)—廣告概念實作課程

    概念思考力(6)—商品概念實作課程

    縱橫行銷

    行銷策略縱橫學

    真正的Marketing(觀念篇)-年度策略性行銷規劃(上)

    推銷診斷—用試行締結量測客戶的購買決定

    Explanation
    DRM needs to login with Pubu Web or App, DRM free can be opened with any device or App
    English Japanese Korean Thai Traditional Chinese 简体中文

    • About Pubu

    • Terms of Service

    • Privacy policy

    • Publish Books

    • Publish Media Products

    • Self Publish

    • Support

    • Join AP Alliance

    • 用台灣之星看飽讀

    • Redeem Retail Products

    Free download
    Free download
    Payment
    Copyright © Nuazure Innovative Technology Co., Ltd. & HK Renascimedia Co., Ltd.
    pubu-web-3.9.0.202009251127

    系統訊息


    您的合約條件不符合推廣聯盟申請資格,如有疑問請洽詢Pubu版權部窗口

    系統訊息


    您必須啟用賣家功能,才能透過專屬推廣連結,賣書賺回饋金
    Choose language
    English 日本語 한국어 ไทย 繁體中文 简体中文
    Processing

    變更密碼提醒


    您已經超過1年沒有變更密碼,請您輸入新密碼以保障您的帳戶安全

    出版使用條款變更通知


    我們更新了出版使用條款,詳情請參閱出版交易委刊費用段落相關說明