English Japanese Korean Thai Traditional Chinese 简体中文
Publish Books Publish Media Products My Store Self Publish
Gold Cart
  1. Home
  2. Books
  3. Finance
  4. Marketing
  5. Social Marketing
  6. 新媒體創作實務探討之研究-以IG平台為例

新媒體創作實務探討之研究-以IG平台為例

Author 宋志民
Publisher 周暐智 /宋志民
Save Saved
Released
2025/09/30
Language
Traditional Chinese
File format
PDF (10MB), fit in large screen and Pubook EPUB Reflowable (44KB), fit in all devices and Pubook
Pages
93
ID
624777
Provide Adobe DRM
Provide EPUB
Provide PDF
Offer DRM free license
No
Text-to-Speech
Text-to-Speech is available for EPUB / Text-to-Speech is available for PDF

Buy products firstAnd download app to watch

Details
DRM
NT$100
Explanation
eBook
Get NT$15 off
Available Coupon or Promo Code
Buy Add to cart
Preview
Buy for others
本作品集將深入探討新媒體在社群平臺上的創作及行銷實務，旨在解析其對整體行銷傳播效果的影響。作者作為一名大學新媒體教授，透過實際操作學校的IG行銷策略，並以招生成果作為驗證，展示其應用的有效性。本書的研究視角涵蓋學生網紅的崛起力量、名人講座活動的影響力，以及虛擬人物的運用，並結合使用與滿足理論、推敲可能性分析和可信度驗證，力求提供讀者全面而深刻的見解，幫助理解新媒體在行銷傳播中的重要角色。

Details

Released
2025/09/30
Language
Traditional Chinese
File format
PDF: Fit in large screen/EPUB: Fit in all devices
ID
624777
Provide Adobe DRM
Provide EPUB
Provide PDF
Offer DRM free license
No
Text-to-Speech
Text-to-Speech is available for EPUB / Text-to-Speech is available for PDF

Buy products firstAnd download app to watch

Details
　　

Review

0 ratings
1 stars
0%
2 stars
0%
3 stars
0%
4 stars
0%
5 stars
0%
Write a review
Eligible to write reviews after purchasing products or add to Library