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  6. 醫藥行銷：醫藥專業行銷人員必備手冊

醫藥行銷：醫藥專業行銷人員必備手冊

Author Perri Cebedo 賴宗成
Publisher 華藝數位 /巨流圖書股份有限公司
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Released
2024/01/01
Language
Traditional Chinese
File format
EPUB Reflowable (18MB), fit in all devices and Pubook
Pages
432
ID
470260
ISBN
9789577327079
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《醫藥行銷》在2000年推出後，已成為行業內廣受讚譽的經典之作，而在經過台灣藥品行銷暨管理協會（TPMMA）專家群的重新詮釋，此書以全新面貌重回讀者手中。

本書的再版進行了全面的修訂和更新，以反映醫藥行銷領域的最新發展。除了增加新的章節，也涵蓋了數位化行銷、銷售技巧以及最新醫藥行銷觀念等重要主題。隨著技術和消費者行為的不斷演變，這些內容對於成功的行銷策略至關重要，以幫助讀者更好地理解理論與實踐的聯繫。

這本再版的《醫藥行銷》相信能夠為醫藥行銷從業人員提供寶貴的知識和實用的指導。無論您是剛剛踏入這個領域，還是已經擁有豐富經驗的專業人士，相信本書都能為您帶來新的啟發和思考。

Details

Released
2024/01/01
Language
Traditional Chinese
File format
EPUB: Fit in all devices
ID
470260
ISBN
9789577327079
Provide Adobe DRM
Provide EPUB
Offer DRM free license
No
Text-to-Speech
Text-to-Speech is not available for EPUB / Text-to-Speech is not available for PDF

Buy products firstAnd download app to watch

Details
　　

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