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遠見特刊 風雲品牌全解析

Publisher 遠見特刊
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Released
2016/04/28
Language
Traditional Chinese
File format
PDF (21MB), fit in large screen and Pubook
Pages
92
ID
67888
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Offer DRM free license
No
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我們發現，「健康」與「快樂」仍是2015年的消費關鍵字，但內涵已漸趨細緻，甚至出現重疊。
消費者不再用近乎自虐的方式追求健康，也不再被廉價的「小確幸」商品打動，
他們既要健康、又要快樂——臉書上那些看不完的跑馬拉松、下廚做菜的照片，就是一例；
更重要的是，快樂，不只來自買一支進口好鍋、穿一雙名牌運動鞋，更來自臉友們此起彼落的按讚與留言。
這種在社交網站上「看朋友分享」後「消費」，然後又「分享」的習慣，已徹底模糊實體與虛擬世界的邊界，將線上與線下消費，連成一個圈。
因此，遠見將2016年品牌特刊主題訂為「H2O」——快樂、健康、虛實接軌。
未來，這三個元素將像水一般，滲透進品牌定位、產品開發與行銷活動，不可或缺。

Details

Released
2016/04/28
Language
Traditional Chinese
File format
PDF: Fit in large screen
ID
67888
Provide Adobe DRM
Provide PDF
Offer DRM free license
No
Text-to-Speech
Text-to-Speech is not available for EPUB / Text-to-Speech is available for PDF

Buy products firstAnd download app to watch

Details
　　

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