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  6. 軟文營銷入門與實戰技巧

軟文營銷入門與實戰技巧

Author 陳楠華
Publisher SJpublish /大吕文化
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Released
2025/11/14
Language
Traditional Chinese
File format
EPUB Reflowable (388KB), fit in all devices and Pubook
Pages
314
ID
637981
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Yes
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在互聯網時代，軟文行銷逐漸成為企業推廣產品品牌的首選，爆款傳播、打造超級IP、危機公關、品牌塑造等無不運用到軟文行銷，軟文行銷正逐漸成為行銷的主力軍。本書結合大量真實軟文案例，全面解讀當前軟文行銷的主流技術，深度講解軟文傳播形式與策略，教會讀者緊跟時代、輕鬆玩轉軟文撰寫的方法和行銷技巧。基於互聯網時代的大背景，本書更是注重新鮮感與時代感，構建了完整的邏輯體系，從理論到實踐對軟文行銷進行了12章專題內容的詳解，其中包括軟文的標題格式、軟文的形式與寫作技巧、軟文撰寫的步驟、不同形式軟文行銷的案例與技巧等。

Details

Released
2025/11/14
Language
Traditional Chinese
File format
EPUB: Fit in all devices
ID
637981
Provide Adobe DRM
Provide EPUB
Offer DRM free license
Yes
Text-to-Speech
Text-to-Speech is available for EPUB / Text-to-Speech is not available for PDF

Buy products firstAnd download app to watch

Details
　　

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