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行為經濟學
晨星出版有限公司
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真壁昭夫
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NT$245
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誰說選擇是理性的： 揭露選擇背...
漫遊者文化
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希娜‧艾恩嘉 Sheena Iyenger [著]
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漫畫行為經濟學 不理性錯了嗎？
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佐藤雅彦(著)、菅俊一(著)、高橋秀明(繪)
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订单农业的契约关系研究：基于行...
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侯晶
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馮勃翰+陳鳳馨 賽局理論與行為經...
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馮勃翰、陳鳳馨
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NT$940
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思維誤判：好球為何判壞球?冠軍...
堡壘文化
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基斯‧洛爾
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推力行銷：從超商到電影院都適用...
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高錫均(고석균)
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行為上癮
堡壘文化
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何聖君
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智者生存：醫療現場的行為經濟學
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大竹文雄, 平井啓
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適應：金融演化新思維
大寫出版／大雁出版
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羅聞全(Andrew W. Lo)
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洞悉價格背後的心理戰： 諾貝爾...
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威廉．龐士東 (William Poundstone)
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馮勃翰+陳鳳馨 賽局理論與行為經...
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如何活用行為經濟學：解讀人性，...
經濟新潮社
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大竹文雄
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不當行為
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理查．塞勒 (Richard H. Thaler )
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化繁為簡的逆思投資
今周刊出版社
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陳志彥
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不理性敬上
天下文化
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Dan Ariely / William Haefeli
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為什麼我們總是掉進消費投資陷阱...
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董志勇
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我們為何從眾，何時又不？：從經...
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蜜雪兒．貝德利(Michelle Baddeley)
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贏家的詛咒：不理性的行為，如何...
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理查．塞勒(Richard H. Thaler)
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跟著莎士比亞去上班
時報文化
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金奈映、千榮俊
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拜拜經濟學：有拜有保庇！？大廟...
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鍾文榮
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NT$195
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世界經濟的未來版圖： 危機、人...
大塊文化
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艾倫‧葛林斯潘
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NT$315
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