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    6. 銷售聖經(行銷類圖書)

    銷售聖經(行銷類圖書)

    Author謝錚岩

    |

    Publisher 青蘋果數據中心

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    Released
    2009/01/01
    Language
    Simplified Chinese
    File format
    EPUB: Fit in Mobile
    Download options
    Adobe DRM
    Pages
    130
    ID
    69105
    ISBN
    9787204093441
    DRM
    NT$130
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    • Intro

    • Chapters

    為什麼大眾化銷售如此之火?為什麼最佳的銷售策略仍是那句老話--顧客就是上帝。為什麼你已經具備了成功的條件卻還沒有成功?為什麼說培訓經費越多,在行銷上花的力量就越少?
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    前 言
    第一章 信誉是一种资本
    信誉是一种品位和需求
    诚实决定销售成果
    比成交更重要的事:诚信
    找出成交的最佳时机
    第二章 心态决定业绩
    认识你自己
    积极的心态能改变你的命运
    过于乐观有时反而易受挫折
    成功的推销商应该有什么样的心态
    第三章 要善于经营爱心
    爱心换来成交
    听是一种对顾客的尊重和爱
    问题可以让双方拉近到成交点
    第四章 积极主动地交流
    应该给顾客多少回应
    从循序渐进到消除顾客的警戒
    一分钟就能换得一辈子的信任
    从启发顾客想象去靠近他
    善于处理双方的心态
    不可中断学习新的知识
    该准备哪些,该知道哪些
    第五章 顾客永远是上帝
    善于劝说并说服顾客的感情和技巧
    使他深信,再说服他
    从他的不买到你的快卖
    看看查克:用了多种方法!
    给顾客理由与借口
    第六章 修练销售的硬功夫
    将心比心:不要销售过度
    同理心与同情心
    你的形象包装
    生理、心理和意志的平衡
    第七章 销售语言的魅力
    音调变化带来的效应
    在疑问中发展你的顾客
    淡化代价与损失的艺术
    第八章 销售方法巧设计
    诚实的逆向成交
    额外附加成交及其他
    专业推销员的特质:借招拆招
    第九章 有创意地进行销售
    先了解自己的产品再艺术地展现产品特征
    潜在的顾客:储备你的客户群
    创意的销售是创造性的表现
    第十章 树立营销的丰碑
    献媚不等于推销
    学会注视与倾听
    金克拉太太对渐进式成交法的应用
    第一步:制造困境
    第二步:“所有权”的施舍
    第三步:“左右为难”的成交
    营销没有惟一的圣经
    人人都是营销专家
    推销员的总结
    成交的关键
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    Details

    Released
    2009/01/01
    Language
    Simplified Chinese
    File format
    PDF: Fit in Tablet/EPUB: Fit in Mobile
    Download options
    Adobe DRM
    Pages
    130
    ID
    69105
    ISBN
    9787204093441

    創意銷售

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    銷售策略

    Buy products firstAnd download app to watch

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