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    6. 行銷之神:世界推銷大師抓住客戶的黃金秘訣

    行銷之神:世界推銷大師抓住客戶的黃金秘訣

    Author李津 編著

    |

    Publisher 德威國際 / 德威

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    Released
    2014/11/01
    Language
    Traditional Chinese
    File format
    PDF: Fit in Tablet
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    Pages
    256
    ID
    52889
    ISBN
    9789865756222
    DRM
    NT$95
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     .喬.吉拉德:世界頂級售車大師—連續12年被《金氏世界記錄大全》評為世界零售第一。
      .原一平:世界級保險推銷之神—創下了全日本冠軍的保險業績,並成為世界百萬圓桌成員。
      .湯姆.霍普金斯:世界第一流售屋、訓練大師—全世界單年內銷售最多的房地產業務員。

      本書除了簡短介紹他們的身世之外,還詳細介紹了他們在推銷過程中不斷累積下來的寶貴經驗。書內所挑選的這三位世界頂尖推銷大師的故事精華,將帶給讀者最實用的知識參考。
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    卷一 世界上最偉大的推銷員——喬.吉拉德 

    第一章 喬.吉拉德簡介
    一、奮發向上的童年
     二、坎坷的少年時期
     三、一鳴驚人的輝煌
    第二章 喬.吉拉德的成功秘訣
     一、世上沒有秘密
     二、不得罪一個顧客
     三、更多地瞭解顧客
     四、讓顧客幫助你尋找顧客
     五、讓產品吸引顧客
     六、誠實
     七、真正的銷售始於售後
    第三章 喬.吉拉德經驗談
     一、推銷就是推銷自己
     二、把握自我

    卷二 保險業世界級的推銷之神——原一平

    第一章 原一平簡介
     一、獨一無二的原一平
     二、惡名昭彰的大頑童
     三、永不服輸的「矮冬瓜」
     四、為「復仇」不畏辛酸
     五、公園是我「家」
     六、擊破預言 
    第二章 原一平經驗談
     一、成功秘訣
     二、成功技巧

    卷三 世界一流推銷訓練大師——湯姆•霍普金斯

    第一章 湯姆•霍普金斯簡介
     一、銷售大師
     二、訓練大師
    第二章 湯姆•霍普金斯經驗談
     一、推銷的藝術
     二、推銷的秘密
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    李津教授

      國立台灣大學外文研究所畢,一生從事教職多年,曾為專業翻譯,專門研究外國西洋文學,其翻譯過的作品有數百部之多,其翻譯的作品,曾刊於各大報章雜誌。現為一位自由作家、翻譯家。
    More

    Details

    Released
    2014/11/01
    Language
    Traditional Chinese
    File format
    PDF: Fit in Tablet
    Download options
    Adobe DRM
    Pages
    256
    ID
    52889
    ISBN
    9789865756222

    湯姆.霍普金斯

    原一平

    喬.吉拉德

    秘訣

    客戶

    推銷大師

    行銷之神

    Buy products firstAnd download app to watch

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