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    6. 最受歡迎的100個行銷故事:這樣的行銷最有效
    本書為掃描書

    最受歡迎的100個行銷故事:這樣的行銷最有效

    Author何勝峰

    |

    Publisher 德威國際

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    Released
    2007/10/03
    Language
    Traditional Chinese
    File format
    PDF: Fit in Tablet
    Download options
    Adobe DRM
    Pages
    245
    ID
    4023
    ISBN
    9789866845253
    DRM
    NT$60
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    • Intro

    讀一篇行銷故事
    勝過一場的教育訓練
    用最簡單的故事
    面對複雜的行銷管理

      能夠深知消費者心理,無疑是在市場行銷活動中無往不利的武器。一定要真正認識到這一點,消費者好比水之源頭,不研究消費者心理,市場行為就會成為無源之水而失去根本,這個道理是所有市場行銷的根本。

      在多年的工作中,我逐漸發現把行銷經驗融入小故事、小典故中,員工更容易接受,因而受此啟迪,我從逐漸整理自己的銷售心得,然後也整理了一些歐美國家及日本的銷售理念,把這些經典理念結合我們的經驗,寫成了這本書。

      這些經典的行銷故事,影響了我們整整這一代的人們。更受益於最前線的行銷人員。



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    Details

    Released
    2007/10/03
    Language
    Traditional Chinese
    File format
    PDF: Fit in Tablet
    Download options
    Adobe DRM
    Pages
    245
    ID
    4023
    ISBN
    9789866845253

    推銷

    行銷

    Buy products firstAnd download app to watch

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    平凡會讓你更懂得珍惜自己的所有

    世界最簡單的狼道法則

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