English Japanese Korean Thai Traditional Chinese 简体中文
Publish Now
Publish Books Publish Media Products My Store Self Publish
Gold Log In Cart
Category
Browse all kinds of eBooks, magazines, videos by category
    More services
    • All You Can Read

    • Channels

    • Hot topics

    Language
    English Japanese Korean Thai Traditional Chinese 简体中文
    Back
    Category
    • Home

    • Books

    • E-Ink reader

    • Magazines

    • Media

    • Newspapers

    Back
    Books
    • All

    • Finance

      Finance
      • All

      • Management

      • Investing

      • Marketing

    • Literature/Fiction

      Literature/Fiction
      • All

      • LGBTQ

      • Literature

      • Fiction

      • Romantic Fiction

    • Leisure Life

      Leisure Life
      • All

      • Recreation

      • Illustrated Book

      • Fortune Telling

      • Travel

      • Eating Habits

      • Fitness

    • Humanities

      Humanities
      • All

      • History/Geography

      • Law

      • Politics/Military

      • Applied Sciences

      • Natural Sciences

      • Philosophy

      • Biographies

      • Sociology

    • News/Entertainment

    • Language/Computers

      Language/Computers
      • All

      • Computers/Technology

      • Language

    • Religion/Spirituality

      Religion/Spirituality
      • All

      • Motivational

      • Health/Nutrition

      • Christianity

      • Buddhism

      • Taoism

      • Islam

      • Other Religions

      • Relationships

    • Mangas

      Mangas
      • All

      • Comics

      • Illustrations

      • Fan Works

      • Romance Mangas for Teens

      • Teenage Mangas

      • High School Mangas

      • Romance Mangas

      • Yaoi Mangas

      • GL Mangas

      • TL Mangas

      • Gay Mangas

      • Others

    • Art/Design

      Art/Design
      • All

      • Performance Art

      • Art

      • Design

      • Photography

    • Parenting/Relationships

      Parenting/Relationships
      • All

      • Education

      • Kids/Teenagers

      • Pregnancy/Childbirth

    • Exams

      Exams
      • All

      • Study

      • Government Exams

      • Financial Licenses

      • Teacher Exams

      • Professional Exams

      • TOEFL/TOEIC

      • Learning Skills

      • Official Publications

      • Job Hunting Exams

    • Photo Books

      Photo Books
      • All

      • Female Photo Books

      • Male Photo Books

    • Adult

      Adult
      • All

      • Adult Literature

      • Nude Female Photo

      • Adult Mangas

      • Gay

      • Lesbian

    Back
    Magazines
    • All

    • Finance

      Finance
      • All

      • Business Management

      • Investing

      • Direct Marketing

      • Advertising

      • Law

    • News/Entertainment

      News/Entertainment
      • All

      • News Analysis

      • General News

      • Stars

    • Leisure Life

      Leisure Life
      • All

      • Travel

      • Hobby

      • Family Life

      • Fitness

    • Art/Design

      Art/Design
      • All

      • Design

      • Art Appreciation

      • Decoration

      • Photography

    • Literature/Spirituality

      Literature/Spirituality
      • All

      • Literature

      • Christianity

      • Buddhism

    • Male Fashion

      Male Fashion
      • All

      • Fashion

    • Female Fashion

      Female Fashion
      • All

      • Urban Fashion

      • Teen Fashion

    • Car/Audio

      Car/Audio
      • All

      • Music/Audio

      • Cars/Motorbikes

    • Sports

      Sports
      • All

      • Basketball

      • Baseball

      • Outdoor Sports

    • Language/Computers

      Language/Computers
      • All

      • Computers/Technology

      • Natural Sciences

      • Language

    • Parenting/Relationships

      Parenting/Relationships
      • All

      • Pregnancy/Childbirth

      • Education

      • Books for Kids

      • Books for Teenagers

    • Photo Books

      Photo Books
      • All

      • Female Photo Books

      • Male Photo Books

    • Adult

      Adult
      • All

      • Nude Female Photo

      • Gay

      • Social Issues

      • Others

    Back
    Media
    • All

    • Careers

    • Careers
      • All

    • Investing

    • Investing
      • All

    • Parenting/Relationships

    • Parenting/Relationships
      • All

    • Art/Culture

    • Art/Culture
      • All

    • Religion/Spirituality

    • Religion/Spirituality
      • All

      • Buddhism

      • Christianity

      • Motivational

    • Exams

    • Exams
      • All

      • Government Exams

      • Learning Skills

      • Professional Exams

      • Teacher Exams

      • Study

      • Financial Licenses

    • Language

    • Language
      • All

    • Leisure Life

    • Leisure Life
      • All

    • Literature/Fiction

    • Literature/Fiction
      • All

    • Adult

    • Adult
      • All

      • Gay

      • AV for Man

      • Shemale

    Back
    Newspapers
    • All

    • 工商時報

    • 中國時報

    • 旺報

    • 联合日報

    • 光華日報

    Finance
    • All

    • Management

    • Investing

    • Marketing

    Literature/Fiction
    • All

    • LGBTQ

    • Literature

    • Fiction

    • Romantic Fiction

    Leisure Life
    • All

    • Recreation

    • Illustrated Book

    • Fortune Telling

    • Travel

    • Eating Habits

    • Fitness

    Humanities
    • All

    • History/Geography

    • Law

    • Politics/Military

    • Applied Sciences

    • Natural Sciences

    • Philosophy

    • Biographies

    • Sociology

    News/Entertainment
    • All

    Language/Computers
    • All

    • Computers/Technology

    • Language

    Religion/Spirituality
    • All

    • Motivational

    • Health/Nutrition

    • Christianity

    • Buddhism

    • Taoism

    • Islam

    • Other Religions

    • Relationships

    Mangas
    • All

    • Comics

    • Illustrations

    • Fan Works

    • Romance Mangas for Teens

    • Teenage Mangas

    • High School Mangas

    • Romance Mangas

    • Yaoi Mangas

    • GL Mangas

    • TL Mangas

    • Gay Mangas

    • Others

    Art/Design
    • All

    • Performance Art

    • Art

    • Design

    • Photography

    Parenting/Relationships
    • All

    • Education

    • Kids/Teenagers

    • Pregnancy/Childbirth

    Exams
    • All

    • Study

    • Government Exams

    • Financial Licenses

    • Teacher Exams

    • Professional Exams

    • TOEFL/TOEIC

    • Learning Skills

    • Official Publications

    • Job Hunting Exams

    Photo Books
    • All

    • Female Photo Books

    • Male Photo Books

    Adult
    • All

    • Adult Literature

    • Nude Female Photo

    • Adult Mangas

    • Gay

    • Lesbian

    Back
    Finance
    • All

    • Business Management

    • Investing

    • Direct Marketing

    • Advertising

    • Law

    Back
    News/Entertainment
    • All

    • News Analysis

    • General News

    • Stars

    Back
    Leisure Life
    • All

    • Travel

    • Hobby

    • Family Life

    • Fitness

    Back
    Art/Design
    • All

    • Design

    • Art Appreciation

    • Decoration

    • Photography

    Back
    Literature/Spirituality
    • All

    • Literature

    • Christianity

    • Buddhism

    Back
    Male Fashion
    • All

    • Fashion

    Back
    Female Fashion
    • All

    • Urban Fashion

    • Teen Fashion

    Back
    Car/Audio
    • All

    • Music/Audio

    • Cars/Motorbikes

    Back
    Sports
    • All

    • Basketball

    • Baseball

    • Outdoor Sports

    Back
    Language/Computers
    • All

    • Computers/Technology

    • Natural Sciences

    • Language

    Back
    Parenting/Relationships
    • All

    • Pregnancy/Childbirth

    • Education

    • Books for Kids

    • Books for Teenagers

    Back
    Photo Books
    • All

    • Female Photo Books

    • Male Photo Books

    Back
    Adult
    • All

    • Nude Female Photo

    • Gay

    • Social Issues

    • Others

    Back
    Channels
    • 今周刊

    • 飽讀商周

    • 經理人

    • 大師輕鬆讀

    • 普洛達康

    • 禾馬

    • 台灣武俠傳說

    • Home

    • Account

    • Library

    More
    1. Home
    2. Magazines
    3. Finance
    4. Investing
    5. 如何活用行為經濟學:解讀人性,運用推力,引導人們做出更好的行為,設計出...

    如何活用行為經濟學:解讀人性,運用推力,引導人們做出更好的行為,設計出更有效的政策

    Author大竹文雄

    |

    Publisher 城邦文化 / 經濟新潮社

    Follow
    Released
    2021/02/03
    Language
    Traditional Chinese
    File format
    EPUB: Fit in Mobile
    Download options
    Adobe DRM
    Pages
    282
    ID
    224608
    ISBN
    9789860611601
    DRM
    NT$270
    Explanation
    eBook
    Standard NT$360
    Get NT$41 off
    Buy
    Preview View

    Buy products firstAnd download app to watch

    Details
    • Intro

     日本亞馬遜網站 經濟類書第1名!
    解決個人的煩惱,設計出更好的公共政策,鑰匙就在這裡!

    2017年諾貝爾經濟學獎的得獎理論——行為經濟學(Behavioral economics),確實是很有趣而實用的一門知識,因為它正視了我們不理性的一面!
    本書教我們如何使用「推力」(nudge),來確保人們既有選擇的自由,還能做出更好的決定,或引導出更好的行為
     

    經濟學的傳統假設是,人們都是「經濟人」(homo economicus)——他們是自利的,擁有很強的計算能力,能運用所有已知的資訊,合乎邏輯地做出決定。

    然而從1980年代開始,行為經濟學的研究指出,人類其實有各式各樣的偏誤(bias),因此人的行為並不總是合乎邏輯,經濟人的假設是有破綻的。而這些反常的、不合邏輯的行為,反映出人類的心理傾向,就成為行為經濟學的探討主題。

    例如,大家都認為應該要儲蓄,為老後的生活做好準備,但實際上通常做不到;期限內必須完成的家庭作業、或是工作,常常拖到最後一刻才開始做;又例如,訂下了減重的計畫,但是往往堅持不下去,很快破功……這些都是典型的行為經濟學的特性,也是人性的一部分。

    這本書將介紹最重要的行為經濟學的觀念:

    1. 展望理論(prospect theory):包括確定性效應、損失趨避、框架效應等

    2. 現在偏誤(present bias):人們習於拖延該做的事

    3. 社會偏好(social preferences):人們會受到他人的效用或行為的影響

    4. 捷思法(heuristic):面對不熟悉的問題,人們往往會根據個人的經驗法則,用直覺推論方式去做出決策。

    由於人的這種心理、行為的特性,行為經濟學不使用金錢的誘因或懲罰的手段,而是透過「推力」的設計(例如運用承諾機制、社會規範、同儕效應、人的規避損失的心理、利用基本設定值、強調互惠性等等),可以引導人們做出更好的行為,特別是在個人工作及生活上、健康醫療、公共政策等領域,本書會介紹一些應用的實例,可以反思,如何將這些想法運用在自己切身的問題上,更有利於自身的發展與決定,也能在政策推展上更有效果。
    More
    More
    More
    More

    Details

    Released
    2021/02/03
    Language
    Traditional Chinese
    File format
    PDF: Fit in Tablet/EPUB: Fit in Mobile
    Download options
    Adobe DRM
    Pages
    282
    ID
    224608
    ISBN
    9789860611601

    大竹文雄

    經濟新潮社

    投資理財

    Buy products firstAnd download app to watch

    Details

    See more 城邦文化 / 經濟新潮社

    More

    新電子:2022年版電子工業產業年鑑

    綠之歌 -收集群風-(台日高度矚目.新銳台灣漫畫家高妍首部長篇作品,上下冊不分售)

    台灣商業策略大全 布局台灣向世界突圍的14個致勝關鍵

    睡衣皮拉提斯 拉伸、肌力及肌肉張力40式居家訓練

    養腦聖典:護腦珍品管花肉蓯蓉全面解密,延緩衰老,養腦要趁早

    香水聖經[暢銷紀念版]

    烏托邦大道

    希臘羅馬百科事典:透過近400張照片檔案,回到兩大古文明的日常,看懂古典文化歷史

    骨力自癒逆轉密碼:鬆開筋膜.遠離疼痛.強健骨骼.提升肌力.改善免疫

    最高腦科學教養:後設認知X心理安全,培育次世代人才的關鍵要素

    Related Product

    向編輯學思考:激發自我才能、學習用新角度看世界,精準企畫的10種武器

    時間的形狀——相對論史話(增訂版)

    我懂了!專案管理(暢銷紀念版)

    時基競爭:快商務如何重塑全球市場

    提問的設計:運用引導學,找出對的課題,開啟有意義的對話

    銷售洗腦:「謝了!我只是看看」當顧客這麼說,你要怎麼辦?輕鬆帶著顧客順利成交的業務魔法

    Metadata後設資料:精準搜尋、一找就中,數據就是資產!教你活用「描述資料的資料」,加強資訊的連結和透通

    改變世界的九大演算法:讓今日電腦無所不能的最強概念(暢銷經典版)

    解決問題

    統計的藝術:如何從數據中了解事實,掌握世界

    永不放棄:我如何打造麥當勞王國(經典紀念版)

    完全圖解物聯網:實戰‧案例‧獲利模式

    Explanation
    DRM needs to login with Pubu Web or App, DRM free can be opened with any device or App
    English Japanese Korean Thai Traditional Chinese 简体中文

    • About Pubu

    • Terms of Service

    • Privacy policy

    • Publish Books

    • Publish Media Products

    • Self Publish

    • Support

    • Join AP Alliance

    • 用台灣之星看飽讀

    • Redeem Retail Products

    Free download
    Free download
    Payment
    Copyright © Nuazure Innovative Technology Co., Ltd. & HK Renascimedia Co., Ltd.
    pubu-web-3.9.0.202009251127

    系統訊息


    您的合約條件不符合推廣聯盟申請資格,如有疑問請洽詢Pubu版權部窗口

    系統訊息


    您必須啟用賣家功能,才能透過專屬推廣連結,賣書賺回饋金
    Choose language
    English 日本語 한국어 ไทย 繁體中文 简体中文
    Processing

    變更密碼提醒


    您已經超過1年沒有變更密碼,請您輸入新密碼以保障您的帳戶安全

    出版使用條款變更通知


    我們更新了出版使用條款,詳情請參閱出版交易委刊費用段落相關說明