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    6. 右腦思考:善用直覺、觀察、感受,超越邏輯的高效工作法

    右腦思考:善用直覺、觀察、感受,超越邏輯的高效工作法

    Author內田和成(Kazunari UCHIDA)

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    Publisher 城邦文化 / 經濟新潮社

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    Released
    2020/03/03
    Language
    Traditional Chinese
    File format
    EPUB: Fit in Mobile
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    Pages
    220
    ID
    190634
    ISBN
    9789869868020
    DRM
    NT$290
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    "右腦的直覺思考X左腦的邏輯思考
    頂尖工作者都在用!
    鍛鍊左右腦互相傳球和接球,
    找出商業世界的感性力量。

    一般人在生活中,很多時候相信直覺、感受和經驗。但是,和工作有關的事情,大多仰賴邏輯和理論,以至於我們經常面臨「用一般邏輯去思考,但事情卻卡住」的狀況,這說明凡事無法只靠邏輯取勝。

     本書作者內田和成著有《假說思考》和《論點思考》等暢銷書,曾任職於波士頓顧問公司(Boston Consulting Group,BCG)超過二十年,2006年,獲美國《顧問》雜誌(Consulting Magazine)評為「世界最具影響力的25位管理顧問」之一。

    他曾經請教事業有成的經營者:「為什麼您會做出那些成功的決策呢?」得到的答案竟然多半是:「直覺吧!」或「沒有人知道結果,試試看才知道。」這些人的口頭禪往往是:「這個很有趣!」或「說不上來,但總覺得有一點怪怪的。」

    作者觀察到成功的經營者,大多具有極佳的右腦思考能力(直覺、情感、觀察、感受或經驗),只是相較於重視理性的左腦思考,重視感性的右腦思考很難說清楚。因此,作者寫成這本書,藉由文字和圖解,讓我們可以模仿、學習、實驗或鍛鍊右腦思考的特質和方法。

     這本書包括三個重點:

    1.左腦和右腦的使用順序和場合
    2.如何交互使用左腦(理性)和右腦(感性),鍛鍊「思考的傳接球」
    3.學習將右腦思考活用在工作中

    運用直覺和感受的右腦思考,搭配重視邏輯的左腦,能夠提高工作效率,面臨需要企畫、提案、創意、談判,或解決問題的場合,也能發揮洞察力(insight),讓對方心服口服。

    他建議我們學習活用左腦和右腦,交互運用理性與感性,才能「將右腦的感性(直覺、情感、觀察、感受或經驗),以左腦的邏輯好好向人們說清楚」,或是「將左腦的邏輯,用右腦的感性填入故事,用情感好好打動人們,讓人心服口服」,進而與眾不同、脫穎而出。

    從《假說思考》、《論點思考》,這本《右腦思考》是「內田和成思考三部曲」的集大成之作,協助我們培養直覺、觀察、感受、情感和經驗,以右腦思考超越邏輯思考的極限。
    "
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    《右腦思考》+《假說思考》

    NT$560

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    Released
    2020/03/03
    Language
    Traditional Chinese
    File format
    PDF: Fit in Tablet/EPUB: Fit in Mobile
    Download options
    Adobe DRM
    Pages
    220
    ID
    190634
    ISBN
    9789869868020

    職場工作術

    右腦

    內田和成

    右腦思考

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